The Authority's strategic plan addresses one central problem: a large share of the country's smallholder tea is old. Bushes past their productive life yield less each year, respond poorly to fertilizer and produce leaf that is harder to sell well. Replanting is the answer, and replanting is expensive in the one currency a smallholding household cannot easily spare — time without income.
Everything else in the plan follows from taking that seriously. Raising the replanting rate means making the subsidy sufficient and its payment predictable; it means having planting material of verified cultivar available when the block is ready; it means conservation works on sloping land so the investment is not washed away; and it means an extension service close enough to the smallholder that the young tea is managed properly through the years before it yields.